In a recent revelation, renowned digital marketer Neil Patel has challenged conventional wisdom in the realm of Search Engine Optimization (SEO).
Contrary to the common belief that SEO is the ultimate key to online success, Patel argues that most efforts in this arena are futile and misguided.
“You’re wasting your time on SEO,” Neil Patel boldly states, acknowledging the staggering statistic that 94.29% of web pages indexed on Google fail to attract any visitors within a month. Despite the immense potential with 8.5 billion daily Google searches, the majority of websites struggle to harness this traffic.
Neil Patel – SEO Specialist
However, Patel doesn’t advocate abandoning SEO altogether. Instead, he advocates for a paradigm shift in approach.
According to him, the traditional SEO model, which focuses on keyword competition, content creation, and link building, is outdated and ineffective.
Patel proposes a multi-faceted strategy that prioritizes quality over quantity. Firstly, he emphasizes the importance of targeting low-competition keywords with high conversion potential, rather than merely chasing high traffic volumes.
Secondly, he stresses the significance of originality in content creation, urging businesses to offer unique insights and perspectives to stand out in crowded digital landscapes.
Moreover, Neil Patel highlights the critical role of branding in SEO success. Building a recognizable brand within a niche not only enhances visibility but also boosts search engine rankings.
Leveraging social media, email marketing, and other channels are essential components of this branding strategy.
Furthermore, Patel underscores the necessity of continuous content updates to maintain relevance and authority.
Drawing a parallel to Wikipedia‘s success, he advocates for a dynamic approach to content management to stay ahead of the competition.
Additionally, Patel advises businesses to explore untapped opportunities and emerging trends in their SEO endeavors.
Read also: How to Boost Your Online Visibility with AEO for Better Results
By leveraging tools like Answer the Public, marketers can identify new keyword opportunities and gain a competitive edge.
Thinking outside the box is another key principle advocated by Patel. From creating infographics to developing free tools, he encourages innovative approaches to link building and content promotion.
Check This Out: Pay Per Click : 10 Mistakes to Avoid and Strategies For Success.
Finally, Patel cautions against complacency in SEO efforts. Even after achieving top rankings, continuous improvement and adaptation are crucial to retaining success in the ever-evolving digital landscape.
Here is what he said via Twitter“ You’re wasting your time on SEO.
Yes, there are 8.5 billion searches on Google each day, which means there is a lot of potential traffic for you to get.
But over the last 30 days, 94.29% of the web pages indexed in Google got 0 visitors.
Chances are, you are going to be in the 94.29% bucket.
So, does this mean shouldn’t do SEO?
No, it just means you are doing it wrong.
The old way of doing SEO, which is what most companies focus on is…
They use tools to see what keywords their competition ranks for that they aren’t ranking for.
They then create content around those keywords using AI or affordable writers.
Then they build some links and expect to get traffic.
That’s why most sites don’t succeed in SEO. That model doesn’t work.
SEO is valuable and worth doing ONLY IF you do it right.
What’s the right way?
First, when you are using tools like Answer the Public and Ubersuggest, you need to look for keywords that aren’t competitive and have a high cost per click.
Getting traffic is great, but without conversions those visitors are useless.
Keywords that have a high cost per click tend to drive more conversions.
Second, you have to have something new to say.
It’s hard to outrank your competition if you are just copying them. Come up with something new.
I know it is easier said than done.
Third, you have to build a brand. If you look at a lot of the ranking sites, they are brands.
You don’t have to have a big brand like Amazon or Nike, you just need to have somewhat of a brand within your niche.
Use social media, emails, and other channels to help build your brand. It will boost your SEO.
Fourth, you have to keep updating your content.
Wikipedia ranks well because its content is continually updated.
Fifth, you have to go where your competition isn’t willing to put in the time.
For example, 15% of the searches on Google have never been searched before.
Use tools like Answer the Public to find new keyword opportunities, based on what is up and coming, to get ahead of your competition.
Sixth, you have to think outside the box.
Back in the day, I used to create infographics to build links.
These days I give away free tools to build links.
It’s way easier than writing content.
Seventh, you have to keep improving your experience and doing SEO.
We just worked with a company and helped them rank ahead of Rolex for “Rolex” related terms. That’s incredible considering they are a much smaller company with a tiny brand in comparison.
They stopped the contract… mainly because theyw felt it could be set on autopilot.
If you aren’t continually updating your pages and striving to do better, even if you already claim the top spot, eventually you will lose it.”
His Tweet:
You’re wasting your time on SEO.
Yes, there are 8.5 billion searches on Google each day, which means there is a lot of potential traffic for you to get.
But over the last 30 days, 94.29% of the web pages indexed in Google got 0 visitors.
Chances are, you are going to be in the…
— Neil Patel (@neilpatel) February 7, 2024
