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Simplified Step-by-Step Guide: How to Set Up Google Analytics 4 [GA4] for a Website and/or App 2023/2024

Here is How Google Analytics 4 setup [GA4] for a Website and/or App is done

Table of Content Outlines

Steps To Create an Analytics account

Your first step is to set up an Analytics account, unless you already have one. Skip to creating a property unless you want to create a separate account for this website and/or app. For example, you might want to create another account if this website and/or app belong(s) to a separate business.

  1. In Admin, in the Account column, click Create Account.
  2. Provide an account name. Configure the data-sharing settings to control which data you share with Google.
  3. Click Next to add the first property to the account.

Create a new Google Analytics 4 property

You need the Editor role to add properties to a Google Analytics account. If you created this account, you automatically have the Editor role.

You can add up to 2,000 properties (any combination of Universal Analytics and Google Analytics 4 properties) to an Analytics account. To raise this limit, contact your support representative.

    1. Are you continuing from “Create an Analytics account”, above? If so, skip to step 2. Otherwise,
    2. In Admin, look at the Account column to make sure that you’ve selected the right account. Then, in the Property column, click Create Property.
    3. Enter a name for the property (e.g., “My Business, Inc website”) and select the reporting time zone and currency. If a visitor comes to your website on a Tuesday in their time zone, but it’s Monday in your time zone, the visit is recorded as having occurred on Monday.
    4. If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for time changes. Use Greenwich Mean Time if you don’t want to adjust for Daylight Savings Time.
    5. Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data, caused by the time shift forwards or backwards, respectively. Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change.
    6. We recommend that you change the time zone for a property no more than once per day so Analytics can process the change.
    7. Click Next. Select your industry category and business size.
    8. Click Next. Select how you intend to use Google Analytics.

Note: Google Analytics tailors the set of default reports based on the information you provide about how you intend to use Analytics. For example, if you choose “Generate more leads,” you will see a collection of reports to help you measure lead generation. Learn more

  1. Click Create and (if you are setting up a new account) accept the Analytics Terms of Service and the Data Processing Amendment.

Add a data stream

Are you continuing from “Create a property”, above? If so,

skip to step 2. Otherwise,

In Admin, look at the Account column to make sure that you have your desired account selected. Then, look at the Property column to make sure that you have your desired property selected.

  1. In the Property column, click Data Streams > Add stream.
  2. Click iOS app, Android app, or Web.
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How to Set up Analytics for a CMS-hosted Website

This article is for anyone who wants to set up Google Analytics 4 for a CMS-hosted (Content Management System) website. Whether you’re using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, or any other CMS platform, this guide will help you get started.

Which platforms accept a Google tag ID?

The following table indicates which platforms currently provide native support for Google Analytics 4. If you are using one of these platforms for your website, you can simply provide your Google tag ID (which usually starts with a “G-“) to set up Analytics. If your platform does not support a “G-” ID, you’ll need to paste the Google tag (gtag.js) snippet manually into your platform’s custom HTML field.

Platform name Supports “G-” ID
Awesome Motive Yes
Blogger Yes
Drupal Yes
Duda Yes
GoDaddy Yes
Google Sites Yes
HubSpot Yes
Magento Yes
One.com Yes
RebelMouse Yes
Shopify Yes
Site Kit (WordPress plugin) Yes
Squarespace Yes
TYPO3 Yes
Wix Yes
WooCommerce Yes
WordPress.com Yes
Cart.com No
PrestaShop No
Salesforce (Demandware) No
VTEX No
Weebly No

If your CMS platform is listed as supporting GA4, follow the platform’s instructions to input your Google tag ID and set up Analytics. The process may vary slightly depending on the platform, but it should be straightforward.

For platforms that do not provide native support for GA4, you will need to manually add the Google tag (gtag.js) snippet to your website’s HTML. Here’s how:

  1. Obtain your Google tag ID (starts with “G-“) from your Google Analytics account.
  2. Access your CMS platform’s admin panel and locate the custom HTML field for adding code snippets.
  3. Paste the Google tag (gtag.js) snippet into the custom HTML field.
  4. Save the changes and publish your website.

Once you have successfully set up Google Analytics 4 for your CMS-hosted website, it may take some time for data to start populating in your Analytics account. Be patient, and soon you’ll be able to access valuable insights about your website’s performance and user behavior.

Bobby The Blogger News ( STAFF )

Bobby Amoah, also known as Bobby The Blogger, is a Ghanaian certified celebrity blogger and news publisher, freelance writer, Digital Marketer, YouTuber, social media marketer || E-Mail: editor@bobbytheblogger.com

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