Hi, my name is Bobby. New google ad manager users or let’s say ADX publishers find themselves in the trouble of ads now displaying on the devices but order is delivering.
So, you’ve found yourself in the frustrating situation of your Google Ad Manager ads not displaying on both mobile and desktop.
Don’t panic! I’ve been there, and I’ve got you covered.
In this blog post, I’ll walk you through the steps I took to resolve this issue and get those ads back up and running.
Google Ad Manager Ads Not Showing on Mobile and Desktop? Fix this Google ADX problem in 4 Steps
Step 1: Don’t Panic, but Don’t Tinker Too Much
First things first, if you’ve been tinkering with your ad manager settings out of curiosity (we’ve all been there), it’s time to stop.
Some settings are best left untouched unless you’re guided by a professional.
So, take a deep breath, and let’s get started.
Step 2:
If your ads still aren’t showing on mobile devices after troubleshooting, it’s time to take action. Here’s what you need to do:
1. Turn Off Demand Channel Settings
Navigate to your demand channel settings and turn off all demand settings for buyers and open bidders.
Sometimes, conflicting demand settings can cause ads not to display properly.
2. Delete All Yield Groups:
Yield groups can sometimes interfere with ad serving, so it’s best to delete them all for now.
3. Remove Pricing Rules:
Head to the inventory tab and delete all pricing rules. This ensures that there are no pricing conflicts preventing ads from being served.
4. Clear Out Targeting Presets:
Lastly, delete all targeting presets. Clearing these out can help reset your targeting settings and get your ads back on track.
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Conclusion:
I hope these steps have helped you resolve the issue of your Google Ads Manager ads not showing on mobile and desktop.
Remember, patience is key when troubleshooting these issues, and sometimes it takes a bit of trial and error to find the solution.
If you’re still having trouble, don’t hesitate to reach out for professional assistance.
And hey, come back for more tips and tricks in the future.
FAQs about Google Ad Manager
1. What is Google Ad Manager?
Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018.
It combines the features of two former services from Google’s DoubleClick subsidiary, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX).
2. What are the differences between Google
Ad Manager and Google Ad Manager 360?
Google Ad Manager is the free version of this online ad management software, recommended for small businesses.
On the other hand, Google Ad Manager 360 is the paid version, offering additional features and capabilities.
3. What auction format does Google Ad Manager use?
Initially, Google ADX used a second-price auction format.
However, in March 2019, it announced a transition to a first-price auction format.
4. Are there any limitations on using Google Adx?
While Google ADX does not require a minimum amount of impressions on individual active ads, it does have a limit of 200 million impressions per month.
5. What functions does Google ADX perform for advertisers, publishers, and ad servers?
Google ADX manages inventory for advertisers, publishers, and ad servers.
Advertisers can manage their inventory of ad creative, publishers can manage their ad space inventory, and ad servers can use the platform to determine which ad to serve and where to serve it.
6. How does Google ADX provide optimization suggestions?
Google ADX can use data collected from ad performance and ad space performance to make suggested optimizations to the user.
These optimizations suggest what the user could change to better reach the goals they have set for a particular campaign.
